the power of raw, original ideas
This photo was taken in Santiago, Chile as I was on my way to Atacama. It’s heart breaking to see when society collapses, as it seems to be happening everywhere now.
What is Rufcut: a lifestyle and entertainment brand. Films, fashion and original content.
Why Rufcut: the rough cut is the first version, the uncompromising expression of free, raw, creative energy, without much polish, but often the version you come back to after exhaustive iterations.
What is the Rufcut logo: a black & white film photograph I took in the streets of São Paulo circa 1989 and developed in a dark room.